SUMMER’S EVE: REDEFINING THE ROUTINE

ABOUT THE CAMPAIGN

Summer's Eve needed help launching a new feminine care product line, Ultimate Odor Protection. They needed to win the target audience, reach into a younger demographic, and capture attention on Walmart shelves, OTT, and broadcast. So, we launched a made-in-house campaign featuring everyday women (including ourselves) as the hand talent, actor, and VO.

There’s no shortage of skincare, or skin care products. But what about care for down there? To highlight the all new Summer’s Eve Ultimate Odor Protection line, we created a product focused video that highlights these products as an essential part of the self-care routine.

To highlight the newness and unique offering of the product itself, we filmed this spot leveraging a signature move—an ant’s eye POV style fly-through of hygiene and personal care items, via a robotic arm, that puts the viewer’s and camera’s focus on the product itself.