Heluva Good! : Irresistible Pull

The Challenge

Heluva Good! dominated the northeast, but they were ready to expand their dip-dynasty across North America. We brought the brand to life with an all new sonic branding, positioning, and campaign that positions Heluva Good! Dip as the life of the party, a taste so good, you'll do just about anything to get that craveable snack.

Result

Heluva Good! became the #1 brand of refrigerated dairy dip (in units) and the #3 fastest growing dip brand in America, remaining #1 in New England.